Experience Japanese hospitality at its best and enjoy the coolest, most delicious, and most fascinating content all in one place!
“Cool Japan EXPO in NIIGATA” aims to foster innovation by collaborating with and expand the market for the Cool Japan content in which Niigata takes pride (such as Nishikigoi, Japanese sake, comics/animation, cosplay, traditional crafts, etc.).
Features of the EXPO
Where the latest technologies from everything related to Cool Japan meet!
Expand your market to new fields!
Since the event is a “comprehensive exhibition,” you can meet many guests from various industries, professions, and positions since exhibitors with multiple products and solutions will be dispatching information focusing on Cool Japan content.
In addition, by exhibiting, you will enhance your company’s recognition within your industry and your corporate value. You can expect discoveries and encounters that can lead to your company’s growth!
Face-to-face matching of creators and companies
This event is a good opportunity for creators such as cartoonists, animation creators, and designers of Cool Japan content to directly promote themselves to companies on their own.
An exhibitor only preview will be held the day before the date of the event. New product development and business talks between the exhibitors can be expected.
You can sell products to end users at the venue. You can expect not only sales but also the chance to conduct market research.
Dispatching information to the world by the concurrently held World Nishikigoi Summit
It is presumed that the summit will attract a great deal of interest both by domestic and foreign media. It can be expected that the advertising will affect other areas of the EXPO being held at the same venue.
The World Nishikigoi Summit
- Date：Sat. November 5th to Sun. November 6th
- Location：Nagaoka City, Ojiya City, Niigata City(TOKI MESSE)
- Number of countries participating：10 to 20
Farming of Nishikigoi, Feed development and manufacturing, etc.
Alcoholic Beverages such as Japanese Sake, Craft beer, Wine
Brewery, Retail stores, Related goods, Related food, etc.
Agricultural, Forestry and Fishery products
Rice, Vegetables, Fruits, Flowers, Livestock products, Fishery products, Forestry products, etc.
Comics and Animation
Cartoonists / Animation creators, Scenarists, Voice Actors, Videos and Drawings, Bookstores, Retail stores of related goods, etc.
Tsuishu lacquerware, Buddhist altar, Lacquerware, Kiri-tansu paulownia chest of drawers, Knives and tools, Tsuiki embossed copperware, Chijimi textiles, etc.
Costumes, Cosplay Wigs, Colored contact lenses, Cosmetics, Shoes, Sundries, Retailing business for cosplay products, Photo studio, Shooting equipment, etc.
Pyrotechnists/ Fireworks Experts, Planners and promoters, Manufacturing and sales of small fireworks, etc.
Embassies / Foreign companies
A great opportunity for collaboration between Cool Japan content and foreign products and to explore a new market!
Daily necessities, Interior goods, Healthcare, etc.
Daily necessities, Office supplies, Interior goods, Baby and children’s products, Kitchenware, Infection prevention goods, Healthcare goods, Medical and nursing care products, Healthcare, Cleaning, Mobility (Cars and bicycles, etc.), Baby and childcare, Home electrical appliance, Flowers, etc.
Cosmetics, Hair care, etc.
Cosmetics, Hair care, Nail art, Fragrances, Beauty salons, Beauty goods, etc.
Clothing, Watches, Accessories, etc.
Men’s and women’s clothing, Watches, Bags, Jewelry, etc.
Food and drink, etc.
Michelin-starred gourmet food, Locals’ favorites, Snacks, Beverages, Lunchboxes, etc.
Leisure / Entertainment, Accommodations, Sightseeing, Transportation, Experiential service, etc.*
Accommodations (Hotels, Japanese style accommodations, etc.), Amusement facilities (Theaters, Museums, etc.), Experiential programs, Transportation companies (Taxis, Ships, etc.), Sightseeing facilities, etc.
Games, Books / Magazines / Comics, Music, Rakugo (Japanese sit-down comedy), Manzai (Japanese stand-up comedy), etc.
*E.g., Companies that are findings ways for events to be streamed online, use contactless service, and companies that support the tourism industry or leisure industry including experiential service, etc.
Manufacturing, Artisans, etc.
Western tableware, Robots, Environmental technology, Manufacturing, Sculpture, Carpentry, Pottery, Artisans, etc.
Art, Design, Startup Companies
Artists, Creators, Startup Companies, etc.
Media art, Paintings, Graphic designers, Engineers, Web designers, System engineers, Programmers, AI engineers, Photographers, etc.
Civil Service, etc.
Preventive measures against the spread of COVID-19 infection
When holding this exhibition, we will maintain the safety of exhibitors, guests, and participants based on the government's “Basic Policies for Novel Coronavirus Disease Control,” following the “Exhibition Industry Guidelines for Preventing the Spread of COVID-19 Infection” by the Japan Exhibition Association and guidelines of Niigata Prefecture and Niigata City.